SOLAR MARKETING
Sustainability Research Project
For my Sustainability minor, I chose to research marketing strategies of the residential solar industry. After some initial research and finding little information on U.S. residential solar marketing strategies, the goal of this project became to create a marketing analysis with actionable insights and recommendations that solar companies can utilize in their own marketing plans. In accomplishing this goal, the project includes existing research on residential solar marketing, some current strategies by solar companies, an interview with a solar professional, key demographic trends, and finally specific insights on how to accelerate growth.
THE FUTURE OF DAIRY
This was a group project for my Business Foresight class, which we completed at the end of my junior year. We chose to analyze the future of the Dairy industry through 2030 given many changing factors in terms of alternative options, health preferences, environmental concerns, etc.
PATAGONIA
Digital Marketing Strategy
This is a digital marketing strategy that I created for a class project in the fall of my junior year at Notre Dame. I chose Patagonia because I thought it would be both interesting and challenging given that the company does not utilize much traditional marketing strategies due to their pledge to help the earth.
TEACH ME MONEY
The winter break of my junior year at Notre Dame I worked on a financial project for Brighton Jones analyzing their strategy to better reach Gen Z consumers. This was an educational program to better communicate with younger clients on financial literacy. I was tasked with analyzing the program and presented my insights to the Teach Me Money team.