MY WORK
MISSION
Sourced sustainable products that planted 10 trees with each purchase
Utilized carbon offsets to become carbon neutral with the production and shipping of the t-shirts
Goal was to prove that the fashion industry could do better with carbon offsets and environmental stewardship
Planted over 1,000 trees through a partnership with the company Ecologi
SHOPIFY WEBSITE
Created custom Shopify website to sell my products and interact with customers
Optimized SEO strategy to drive more awareness and interactions with the website
Managed the sales and logistics of over 25 products
Established an email list utilizing pop-up ad deals
Founded a rewards program to promote loyalty of existing customers
SOCIAL MEDIA
Ran a successful awareness campaign to generate 1,000 total followers in under 2 months
Curated social media content using pictures, videos, and giveaways
Performed social ad campaigns on Facebook Business Manager—with one video campaign receiving nearly 20,000 views